In CinemaScore exits, A Quiet Place Part II received an A- (an improvement on the first film’s B+), while Cruella notched a solid A, in line with previous Disney live-action spinoffs of animated fare, i.e. It will invite them to come back and do it all over again.”ĭisney did not report any figures or make anecdotal statements about the Disney+ Premier performance of Cruella. Audiences got to watch the trailers for the upcoming summer blockbuster movies this summer. In all fairness to Disney, they did lean into a marketing campaign, especially with their fashion promo partners, which was intended to spur theatrical moviegoing traffic.ĭisney’s Global Theatrical Distribution Head Tony Chambers was over the moon about both movies’ success in the states, “This weekend repped for many their first experience going back to the theater and seeing the security measures in place.
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The good news for domestic exhibitors is that audiences are choosing to watch the movie in theaters.
Kong, what Cruella indicates is that if it wasn’t on Disney+ Premier at $29.99, it could have made more money, at least here in the US. That said, Disney has traditionally programmed the Memorial Day weekend. However, rivals have sniped about how low Friday was in the face of A Quiet Place Part II, that the movie with its experimental distribution window should have gone last weekend. Disney is calling the weekend at $21.3M with the four day at $26.5M at 3,892 theaters, for a $6,8K per theater. Disneyĭisney’s Cruella posted $7.2M on Saturday, -6% from Friday’s $7.7M, including Thursday previews. “The film’s stellar results give the box office a strong jolt of momentum heading into the summer, and the many blockbusters that held out for an exclusive theatrical release stand to benefit.” Cruella’s most prized possession? A Louis Vuitton Capucines bag. “ A Quiet Place Part II is the first domestic release this year to cross the threshold from ‘great opening weekend given the pandemic’ to ‘great opening weekend, period’ - offering undeniable proof that the domestic box office is back” beamed Rich Gelfond, CEO of IMAX in a statement. Imax delivered $4.1M Stateside for A Quiet Place Part II or 8.6% of the domestic gross, making it the highest Imax opening weekend since January 2020. to its pre-pandemic of 7%-10%.Įxorcist filmmaker William Friedkin and Krasinski’s excitement over cinema’s return this past weekend: It is currently not available on PVOD in Canada, where big provinces like Ontario, Alberta and Manitoba have theaters closed down the country currently repping around 1%-2% of the B.O. The sequel will hit Paramount+ after that time frame.
We had a movie that is quintessential in being a communal experience in a theater and audiences responded.”Ī Quiet Place Part II‘s money is being earned on a pure, unadulterated 45-day theatrical window. There’s a pent-up demand for many to resume their normal summer activities including baseball games, barbecues, going to the beach and vacationing. As Theatrical Marketplace Hopes For Summer RecoveryĮxclaimed Paramount domestic distribution boss Chris Aronson about the comeback of moviegoing, “How many times in their lifetime have movie theaters been threatened? People weren’t going to be locked up in their homes forever and this weekend was the most our country has been open in a quite some time. 'A Quiet Place 2' & 'Cruella' Battle For No.
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